Why Music Artists Still Need to Have Their Music Reviewed
After 5 years of essay music reviews for a Muse's Muse, I've recently beheld a decrease in a number of artist associated submissions that we receive.The series of submissions sent by artist managers, publicists, selling firms, and PR agents has increased.
What does it all mean?
To me it says several things: First, fewer artists recognize a value of carrying a creditable source make a veteran evaluation of their work, and secondly, many of those who do still recognize a value of song reviews are regulating third parties some-more frequently to obtain them.Few can disagree with a mass change of a certain review in attention respected trade publications such as Billboard, Rolling Stone, Spin, or Music Connection. These are a tastemakers of a industry and a favorable examination in any one of them can impact song sales.
But a vast infancy of song artists won't (not that they can't) get their song reviewed in such publications since they simply don't try to get this desired exposure. That's hapless - generally when the song artists in doubt are indeed deserving of it.
Increasingly, some-more artists are developing a pervasive opinion which says..."Since we have a MySpace page or an iTunes account, what's a point in carrying someone write about it when my fans can only listen to my music, pull their possess conclusions, and buy a track(s) they want? Who cares about a opinion of some song critic?"
That suspicion process is understandable, though it's also shortsighted.
Landing a examination is a lot like removing a film or grill recommendation; it gives we a lead to try and alerts we to something that exists which we may like. Just a mere act of recommending something is an endorsement. If adequate reviewers validate your strain or project, their reviews can - and will - mangle down a barriers to insurgency that we all have when it comes to perplexing something new.If we can get your music reviewed in a aforementioned trade publications (publications that interest to those who work in a music industry), consumer and lifestyle publications (GQ, US Weekly, People), and Internet sites (like a Muse's Muse), we will also plant a seeds for destiny publicity efforts such as interviews and underline stories.
While reviews might vary in terms of quality, length and depth, a real strength for we is in numbers; a number of reviews that pronounce positively of your single or project. Gather adequate of these "opinions" and they turn consensus.
They don't have to be soap-box reviews; they only need to be surplus in stressing your USPs (unique offered points).
Reviews should give your existing and intensity fans a very inducement they need to go to MySpace or iTunes and get one step closer to creation a purchasing decision...which by a way, is a end objective, right?With courtesy to employing third celebration professionals (publicists, selling firms, and PR agents) to obtain reviews for you, we can attest that many of these professionals do not put most forethought into who they send your music to. They work from a media hit list and send your music to whomever's name gets put into their database - regardless of either they are an suitable reviewer for your genre and character of music.
On a occasions when we receive submissions such as a CD with a print of a hillbilly holding a banjo, we just chuck it into a trash. Ditto for a Weird Al Yankovic looking fella wearing a polka dot fit and holding an accordion. It shows that a PR organisation or chairman does not know who we am and that my niche as a reviewer is high-end, commercial, mainstream, chart-topping, radio-friendly song that both a industry and song lovers will appreciate.
If we are a hillbilly or a Weird Al Yankovic looking fella we just used as an example, no offense to you; your music is only not a kind of music we review. Your PR representative (who we paid to have me chuck away your CD) should know that by conducting investigate on me that is straightforwardly and extravagantly available on over a dozen Google pages.
Reviews can also transform your promotional packages into profitable press kits that can be used to help we get gigs. When engagement agents start to see press clippings from reviewers who they trust, they turn more receptive to a artists.
As we can see, reviews are some-more than only words and opinions that are created about your music. If those difference are used positively, and those opinions lift clout, they can be absolute marketing collection that can open doors and emanate new opportunities that enable song artists to develop in all of their endeavors.
